SunGuard is the largest technology vendor in the financial services business to date, but no one has hardly even heard of the company. The company employees approximately 14,000 employees, has $4 billion in annual sales and $25 trillion in assets on its accounting and portfolio management systems. Company strategy is to market its PlanningStation applications to independent advisors. PlanningStation is three different planning tools called “series”. The foundation, Planning and Advisor series. SunGuard plans on using all possible avenues to capture a larger audience, with it main competition coming from Intuit. The company has a excellent track record of acquiring smaller technological companies and repacking them into their products by integrating them into their SunGuard system.
The company is banking on the platform of the software to sell itself. Things such as its basic simplicity, usability, features, and cash flow projections data sheets. SunGuard plans on using all medians to get the word out about its company and its software. With its eyes set on a full fledge assault on marketing, SunGuard will most likely grab a large portion of the independent advisor section.
http://www.fa-mag.com/issues.php?id_content=2&idArticle=1372
Neat article, it is always funny to me to hear them say that they are banking on the product selling itself. Then say they are doing an all out maketing blitz. Yes they probably do hope the quality of the product and word of mouth helps sell it but when you are using the medians to put the word out that is advertising no matter how you slice it. Good Post
Posted by: JeffLaw | Tuesday, November 14, 2006 at 07:33 AM